"I’ve read many business books and feel very short changed when they tell you what to do but not, crucially, HOW to actually do it! The MACHINE is a step by step, tried and tested formula proven across many businesses over many years. Steve brings it all to life using detailed descriptions and real life examples. Thank goodness. You need a different approach to sell services, rather than products, and most people talk about them as if one size fits all. This is a game changer for any service led business."

 

"The really good thing about The MACHINE is that it really sounds like Steve’s voice.

The even better thing is that it’s common sense. Common sense in the way that when you read something really good you find yourself saying “I sort of know this already…. but haven’t done anything about it, didn’t know how. Now I do.

"The best thing about it is the author. Steve is someone you can work really well with because for all his achievements, he is a caring person. I believe Steve cares about you more than he cares about his “product”. That seems pretty special and important to me."

 

"Have you ever seen a magician in action and wondered how they do it? Since I first read any of Steve’s books, I’ve wondered how he can dissect complex ideas, then lucidly and elegantly express them again, step-by-step so that you can use them, practically to build your own sales, marketing and business. 

"Well, he has brilliantly done that again – The MACHINE should be in every aspirational business owner’s book collection for complete consumption & then repeated reference, step by “magical” step! Why? Because it works!"

 

"If anyone wants to know how to build and scale any established service business, first and foremost, you need look no further than Steve's Book 'The MACHINE'.

"The Machine' is a blueprint for success. It includes the precise strategies and tactics to use and how to use them. In fact 'The MACHINE' goes beyond the steps in every strategy, the tasks you need to perform within each and every step, the stages and layers behind the tasks, there is so much more! It is a must read because it is your 'Automated Machine' for your business so long as you put the fuel in it."

 

"THE MACHINE, as with all Steve's works has again blown me away. The proven systems are so simple to follow and implement, so long as you’re willing and committed to trusting the methods.

 

"What I like most about the book is the way Steve explains in precise detail what each step is, what strategies should be developed and then how to create each tactic. It’s like a puzzle that’s being put together piece-by-piece. All you have to do is follow it and you’ll then have your very own MACHINE working tirelessly for you. 

"We have been using elements of The MACHINE for some time now and the results have been spectacular. If you’re running a service-based business and you’re looking for growth and a systemised way to acquire high-value clients, then don’t hesitate. Get the book now."

 

"Steve has been invaluable in helping me develop my own MACHINE to help business owners build high performance teams with 'The Gameplan' and build my own business. Without his support and input I wouldn’t be where I am now. I can’t recommend Steve and his approach enough and The MACHINE takes you through everything you need to put in place to transform your results. It's an absolute must read!"

 

"As an accountant not only is The MACHINE invaluable to us, it’s also a great reference for our service-based clients who are looking to grow (most are!). It’s crammed full of easy-to-apply and proven tactics and strategies that anyone can use. 

"But perhaps my favourite aspect of the book, is it makes the distinction between selling tangible products and selling intangible services. We all know there’s a huge difference between the two but it’s rare that someone addresses it and then explains step-by-step exactly what to do to sell more of your services. To be honest I couldn’t put it down and all our service-based clients will be getting it as a valuable gift from us!"

 

"A great book that I couldn't put down. The personal anecdotes, client examples and their results bring it to life and excite you with what's possible. If you're looking to take your service business to the next level, The MACHINE is all you need. It's simply a great book where Steve takes you by the hand and guides you through the entire process!"

 

"What a great book! 

"Steve has a clear, logical strategy to grow any service business and he explains his method coherently and logically. Each chapter takes you through a different stage of his process and explains how to apply these techniques. He explains why your business has reached a plateau in sales and can’t push through to further growth. 

"There is a simple exercise to enable you to focus your attentions on your best clients and more importantly helps you understand why they are your best clients. Turning your service into a product or products, marketing, client retention and promotion are all covered and strategies to improve your business explained.  

"If you’re looking to grow a service sector business, The MACHINE has clear strategies and techniques to achieve your goal."